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Description
First in a series of 3 Oreo magazine ads for my Campaign class.
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700x906px 53.8 KB
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Comments1
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Of the three, this is the closest to the idea of "soulmate".
Yes, three or more mediums made up a campaign, but the other two seems forcefully fitted in. It doesn't tell me "soulmate". Just design works. Feel good ad. You could have millions of possible executions for it. This one still work well even without a copy. Try to imagine the butterfly and fireworks one without any copy. What they tell you? What will they tell people?
Sorry for being harsh in my comment. But this is the reality of advertising; you never know what sort of comments you will get; if you (hopefully not) end up in advertising.
Yes, three or more mediums made up a campaign, but the other two seems forcefully fitted in. It doesn't tell me "soulmate". Just design works. Feel good ad. You could have millions of possible executions for it. This one still work well even without a copy. Try to imagine the butterfly and fireworks one without any copy. What they tell you? What will they tell people?
Sorry for being harsh in my comment. But this is the reality of advertising; you never know what sort of comments you will get; if you (hopefully not) end up in advertising.